Process Work

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02. ESTABLISHING GOALS (all about your site not the original site)

What is _________.com
What is the purpose of the site/what is the site about.
What sites are in competition or offer similar "things" to yours.


Treesaregood.com is a site devoted to tree care, tree information and tree appreciation. The site's main goal is to promote education about trees and the value you behind them. Their information ranges from the basics of planting trees and proper maintenance care to how to treat sick and dying trees. On top of their information on how to teach people to take care of trees themselves, they also include ways to help a person find a certified arborist in their area, and the importance certification. They also have section just on tree appreciation and why trees are beneficial
A few sites offer similar information. Treehelp.com is the main competition. It offers much of the same information, including tree care, and an arborist search which is the main bulk of the information offered on treesaregood.com. There are a few sites that talk about tree care, but the entire website is not just about trees, they just have specific facts but does not include everything that treesaregood.com


Audience Persona

Wendy just moved into her dream home. The only problem is the low hanging branches over the drive way. She wants to find someone who can safely cut the branches down, without killing the tree, or damaging anything on her property. She decides to search tree care on google. The first website that appears is Treesaregood.com. She clicks it and a very simple clean and pretty website that appears. She immediately sees : Find a Tree Care Specialist, but she is trying to save money, so she clicks tree care, because if there is a tutorial, she would consider doing it herself. So she clicks tree care, but immediately changes her mind, what was she thinking? She could climb up into the tree and cut that branch down herself?! Luckily, there is a menu on the right where she can search for a tree care specialist, also on the tree care page. It was perfect, she didn't have to worry about clicking back through the other pages and she can immediately find someone in her area to contact.


Concept Statement

01. PROJECT SUMMARY
State general project information, goals, and relevant background information for site redesign. This paragraph should be a statement overview of the project as a whole. Include your Concept Statement.


Challenge two combines the art of organization and design. The goal was to take a poorly designed and poorly organized website, from the real world, and redesign the information in a innovative and well functioning internet site. We worked in groups at the beginning of the project in order to help handle the volume of information as well as to teach us how to work on a team. The final product was our own and had to have a redesigned site map as well as the website function itself.
My specific website as an informational site about tree care, called Treesaregood.org. The site originally was confusing as well has offered an abundance of information that one could access from several different places that became repetitive and confusing. The biggest problem to overcome was how to restructure the site and the information so that it was manageable to the consumer. My goal was to rearrange the site's information so that it no longer lead the user in circles, but communicated the message is a clear efficient way that also happened to be interesting and entertaining to a wide audience of people. Also the site had to be easy to use and not too flashy because many of our projected audience would be elderly and not very computer savvy.