1. organize your ideas
2. make visible
3. place it in the proper context
4. simplify simplify simplify
5. add redundancy, but not too much so that it is boring, but enough to make it recognizable
6. show cause and effect
7. what is it compared to?
8. multiply dimensions, show more than one idea in a clear way
9. integrate, cohesion
Museum Design: max out limited space
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